Hey there, lovely! Today I’m talking about The Transformational Trio which is a series of 3 simple levers for business growth and how they impact your content creation.
Can Three Simple Goals *Really* Revolutionize Your Business??
I get it. Lots of people claim to own the “secret” to growing your business but I’m here to let you know THERE IS NO SECRET. It’s really simple and straightforward. Let’s go ahead and dive into the world of content and uncover its impact on your business growth.
If you’re new around here, I’m Jennifer—the marketing maven at your service, and I’m thrilled to help you understand how different types of content align with the levers that drive your success. Before we dive in, you probably already have a question floating in your mind:
What are the levers for business growth?
I’m so glad you asked! The Transformational Trio are our Game Changers: they are the three levers that propel business growth. They’re simple–so simple, you’ll wonder why you didn’t think of them sooner.
Let’s give these magnificent growth levers a fresh spin:
- Lever 1: Expand your customer base – Reeling in new customers and expanding your reach.
- Lever 2: Boost purchase frequency – Inspiring customers to come back for more, again and again.
- Lever 3: Amplify purchase value – Uplifting the amount customers happily spend with you.
Okay, now that we’ve covered WHAT the levers are it’s time to turn our attention to what we do with them.
How do these levers connect with the enchanting customer journey?
Brace yourself for the magical ride:
- The journey starts with generating awareness, by spreading the word far and wide.
- Then, we move on to creating interest, captivating the hearts and minds of potential customers.
- The spell deepens as we spur a purchase, sealing the enchantment with a transaction.
- Next comes customer loyalty, nurturing a bond that keeps customers coming back for more.
- Finally, we encourage customer advocacy, igniting their desire to share their love for your business.
When we enter the realm of marketing, we embark on a quest to share the perfect message, at the perfect moment, with the perfect person. Strategic Marketing becomes our mighty sword, aiming to generate demand, convert that demand into loyal customers, retain their unwavering loyalty, and empower them to become passionate advocates. These facets weave together, forming the tapestry that will grow your business and bring you the results you’re after.
If you’re wondering how this connects to content don’t fret! Just like the levers for business growth, the connection to content is simple. Every piece of content you create should be working to push on one of the three levers for business growth at each stage of the customer journey.
So, my friend, let’s wield the power of these levers for growth, embark on the captivating customer journey, and conquer the realm of marketing to shape your business into a thriving empire.
How do you *actually* move these powerful momentum-building business levers?
- Getting seen by new people (expanding reach) – Think of this as your secret weapon to increasing customer numbers. We’re talking about capturing the attention of fresh faces and bringing them into your world.
- Converting to follower/subscriber – This content type works its magic on Lever 1, helping you grow your customer base by enticing those who are interested in what you have to offer to become loyal followers or subscribers.
- Building a relationship – Ah, the power of connection! This content is all about nurturing relationships with your audience, creating trust, and fostering a sense of loyalty that amplifies your customer numbers.
- Demonstrating you understand the customer “problem” – Lever 1 comes into play here, my friend. By showing that you truly get your customer’s pain points, you attract more of the right people and increase their desire to engage with your business.
- Sparking desire – We’re talking about igniting a fire within your audience, stirring up that longing for what you have to offer. This content type works its charm on Lever 3, encouraging customers to open their wallets a little wider.
- Generating demand – This content is the powerhouse behind Lever 1, driving awareness and creating a buzz around your offerings. It entices new customers and boosts their desire to explore what you bring to the table.
- Converting existing demand – Picture this content as your trusty guide, nudging those who are already interested in your business towards taking action and becoming loyal customers. It’s all about maximizing the potential of Lever 1.
- Dealing with objections – Here’s where we tackle any hesitations or concerns that may be holding potential customers back. By addressing objections head-on, we remove barriers and make way for Lever 2: increasing purchase frequency.
- Moving people towards the purchase – This content type gently nudges your audience down the purchase path, inspiring them to take action and make that delightful purchase. It’s all about activating Lever 2 and boosting their frequency.
- Providing logic to support purchase – Sometimes, customers need a little rational persuasion. This content delivers the logical arguments and evidence that strengthen their confidence in their decision, contributing to Lever 2.
- Touching emotional reasons to purchase – Ah, the heartstrings! This content speaks to the deep emotional reasons why your customers should invest in your offerings. It pulls at their heart and aligns beautifully with Lever 3: increasing purchase order amount.
Each of these items is really a type of content. It’s the focus of your captions, the guide for creating photos and videos, and the meat and potatoes of any message you share–on any platform from social to signs.
Remember, my dear, that each content type has its special role in propelling your business growth. By strategically using them in alignment with the right business growth levers, you’ll create a powerful synergy that drives customer numbers, purchase frequency, and purchase order amount through the roof.
Are you ready to make some serious impact?
Want someone to come alongside you and show you the ropes? Let’s chat! I help struggling business owners just like you turn their businesses into thriving sources of joy.