It’s true-the best business names can leave your new customers with questions.
What it comes down to is this:
Curiosity or confusion?
Are they asking because they’re curious or confused?
Are your answers creating story around your business or simply eliminating confusion? Or hedging against confusion at a later date?
Ideally you want a name that invites people to ask questions like “how did you come up with this name?!” Because it involves them in your story.
What you don’t want is to be constantly fielding questions or giving reminders like ‘no, with an ie’ or ‘no, with an s’.
When you craft a business name, it’s important to consider whether the spelling or combination of words will lead to confusion.
For instance, choosing a name that means your domain has weird double letters like:
- Of folly (becomes offolly.com)
- For Regina (becomes forregina.com)
You should also consider than if your top name isn’t available as-is but you could add ‘the’ or ‘a’ to it and get it, DON’T.
If your top name is already taken, it’s not unique enough. Someone already had that idea and you likely won’t be able to trademark it or protect it. In fact, you may be violating their trademark or copyright.
It may mean you have to dig deeper to uncover a name that encompasses the same feeling but I have found that when this happens, the resulting name is even better than the original.
Need help crafting a name? Overwhelmed with trying to come up with something that says all the right things? Let me help! I love crafting meaningful business names that set you up for success! Start your naming project by clicking ‘start your project’ in the menu.
