When Optimal Health Solutions approached me about rebranding their functional medicine business, they had a generic leaf as part of their logo. I recommended moving to something unique to them so they really stand out in the functional medicine marketplace and they took that advice when they saw this leaf.
Designing this leaf was a process that involved quite a few stages in getting it just right. This leaf represents the connection functional medicine has to healing through natural means such as food. This particular style reflects the company’s visual preferences for a more rustic, artful design.