How do you know what social media to be on? Everyone is telling you be on this or that and the other “hot” new social media site. How do you do it all?
The secret is you don’t!
If you want to build a buzz up around what you’re doing, you should absolutely share sneak peeks, valuable content, and connect with your followers. Social media is all about being…wait for it…SOCIAL! More importantly, it’s about building relationships. If you’ve ever followed someone on social media and then been ignored when you left a comment, you know how disappointing that is and how it changed the way you saw that person.
As important as it is to be present on your favorite social media, it’s just as important to respond and connect with the people who reach out to you. They’ve given you their most important resource (time), treat it like the treasure it is. Without your people, you have nothing so respect them and treat them well. After all,
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.”
If you want raving, engaged “rat people” as Paul Jarvis calls them, you’ve got to pay attention to how you make them feel. (Paul does an incredible job making his rat people feel at home and welcomed, just join the Sunday Dispatches to see what I mean!)
With social media, what you share doesn’t have to be in depth. Sharing can be simple snapshots “Look how things are changing!” “So much great stuff happening, can’t wait to reveal it all!”. Make sure to find equilibrium though-it can’t be ALL hype or people will ignore your message and walk away. You want to underpromise and over deliver, not the other way around.
When it comes to social media, you should be active where your customers are at. That’s it. That’s the social media secret, be where your people are!
The trick is knowing where your customers hang out online. If you haven’t done the foundational strategy work to figure that out, I’d love to take you through the process. At the end, not only will you have a clear picture of where to connect with your customers, you’ll know what to say, how to say it, and best of all, you’ll have the confidence to share it authentically from your heart without being salesy. Goodbye fraudy feelings!
The second secret of everything (including social media) is consistency. The more consistent you are, the better your momentum and results. You can learn a little bit more about consistency in my latest post