Right now I’m working with a long term client on a rebranding project for her floral design business. This year, she’s focusing on getting really clear on who her clients are as well as what her brand represents. I have the honor of walking through this process with her and can’t wait to see all the pieces come together!
While I can’t give you any peeks at the brand development at this stage, I can share with you one of the color palettes that is up for consideration.
Over the course of the project, a few guiding words have been developed. These words help both me and the client when making decisions as they give us a guidepost by which to check things. I like to call them our special viewing glasses through which we view the project and world. I have the client imagine putting on glasses that color everything in their guiding words-anything that doesn’t fit will look wrong and can be easily passed by for the things that fit perfectly.
For this project, Farm Fresh Romance has bubbled to the top.
This particular combination of colors embodies that concept to me with the mossy green to represent all the beautiful greens of flowers on the farm and the soft peachy-pinks that seem the ultimate in romance. They call to mind the blush of a bride, her heirloom veil, and all the romance that accompanies those. I see the bride who opts to wear her grandmother’s wedding gown but pairs it with her own modern flair.
What do you see?
