By answering a series of questions, we can identify with clarity the people who are most likely to benefit from your service or product AND be willing to purchase it.
This profile will influence much about your decisions for the business going forward from location and building design (if you’re bricks and mortar) and business name + branding (if you’re anyone) to where to place ads. Knowing WHO you are reaching out to is the MOST CRITICAL step of building a business.
Having a clear picture of who your customer is means you be laser focused on reaching that person as directly as possible including knowing where to find them, how to communicate with them, and how to meet their needs.
>> If you don’t have a target, you can’t hit the mark.
Creating a detailed profile makes your business stronger and allows you to appeal to a wide audience-even those who don’t quite fit the profile. I promise! You will absolutely resonate with those who need your services most.
Your customer profile needs to speak to your ideal customer in a way that when they do come upon your website (or store), it’s almost like you’ve read their mind. You’ve identified their pain points, fears, frustrations, desires and dreams. They see that you know their heart intimately.
“Try to speak to everyone, and you’ll speak to no one.”
“Try to please everyone, and you’ll please no one.”Need help wading through this whole customer identifying process? I’m here to help! Let me put my experience and expertise to work for you. Say Hello to get started today!